Lambert Vineyards is a family owned winery and vineyards producing award winning premium quality wines. Only 30km northwest of Canberra, the winery is nestled in the rolling hills of Wamboin, NSW. Situated at the crest of one of the many hills, the winery is 810 metres above sea level, providing for true “cool climate” wine growing as well as spectacular views.
Zoom Productions took over the marketing campaign for Lambert Vineyards in 2013 with a key objective of increasing brand recognition. Taking on the account they looked to evolve the almost non-existent marketing strategies by implementing engaging and influential media campaigns.
In order to achieve their objectives they recognised that they would need to encourage the consumer to build an emotional connection with the brand, recruiting new customers and encouraging repeat purchase.
Traditionally, many sponsors view partnering with high-profile events as the chance to raise the profile and visibility of their brand and little else. However, it’s clear that sponsorship has much greater potential – and it should be designed to create social as well as commercial value. The sponsorship of The Brumbies at the Canberra Stadium gave Lambert Vineyards the perfect platform to launch an integrated campaign using display and advertorial-style ads in TV, Magazines, Online and social media.
Zoom Productions produced a successful animated TVC in order to bring the Lambert brand to life. The activity was highly targeted to the in environments where consumers would build associations and encourage repeat business. This TVC was then integrated across the social media platforms which encouraged conversations and a higher brand awareness.
The proliferation of corporate lounges, private boxes and quality seating at the Canberra Stadium make it ideal for incentive trips and company outings. Canberra Stadium provides the highest level of corporate hospitality to entertain guests in style for both Brumbies and Canberra Raiders home matches. With an exceptional level of customer service along with quality corporate menus and beverage packages companies will stand out from the crowd and impress clients.