App Wrap

BETV harnesses the collective wisdom of the Internet to uncover the online tools that make life and business better, easier, and more productive. We stay ahead of the trends and provide users with a recommendation for a new or existing Website, app, or service that we think is beneficial, requisite, or even life changing. We guide Internet users use technology to master everyday life in ways both large and small.

The Rise of Social TV

The Rise of Social TV: How Social Media Is Amplifying TV Advertising Josh Luger Today 2:15 AM Source: http://au.businessinsider.com/social-media-amplifying-tv-advertising-2013-7 Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long...

Getting to Know Evernote Business

Ah, common office frustrations. There’s the back-and-forth messaging between employees for triple-confirmation, the sharing and re-sharing of lost Google Docs, and those long and confusing email threads that never seem to die. Source: Sarah Ang http://mashable.com/2013/07/10/evernote-business-2/ But imagine how efficient your workplace would be if everyone — designers, marketers, C-suiters,...

Gamers on YouTube: Evolving Video Consumption

THE RUNDOWN As online video revolutionises viewing habits, gamers are at the forefront of changing behaviors. With ninety-five percent of gamers turning to YouTube for entertainment and information, we wondered what billions of views could tell us about their video consumption patterns and what this could mean for marketers. Throughout...